For anyone who has tried to deploy an email campaign recently, it’s no secret that delivering email to reach its intended destination is, at best, challenging.
Simply stated, email deployment is a moving target. It cannot be put on ‘auto pilot’ as it requires constant management and adjustments from a technology savvy staff who can quickly and easily make the changes necessary as dictated by the endless stream of server logs and reports.
TKLi provides two main deployment services:
- Deployment for list managers seeking a reliable and technologically advanced service bureau.
- Deployment for direct clients looking to communicate more effectively with their customer base via email.
TKLi’s success with deliverability stands upon a foundation of proprietary technology including leading-edge header construction, custom bounce management processing, and maintaining ‘white-list’ status by adhering to best practices as set forth by the major ISPs.
Furthermore, our database structure allows for custom segmentation and data management, supported by a conversion tracking system capable of tracking any action to its completion.
Efficient list deployment and database management are the cornerstones to any effective customer retention initiative.
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