The nation’s leading and most innovative manufacturer of Home Gym equipment worked with TKLi to increase targeted lead flow for the Bowflex Extreme II Home Gym.
Business Challenge
The successful business and marketing model of Direct Response TV that Bowflex had built over the years was beginning to experience a rapid decline in response. The decrease in lead flow created a need for a new channel and strategy to be tested and implemented quickly.
TKLi Solution
- Analyze the Bowflex sales data and demographics to help determine the best online audiences to target.
- Work with Bowflex’s advertising agency (Foote, Cone & Belding), to develop a 32-cell test flight based on interest, gender, age, offer, copy, and day of week responsiveness.
- Design and develop effective email copy to incite action, and remain true to the Bowflex brand and message.
- Deploy, host, track and manage a 320,000 permission-based email test.
Results
- Email campaign produced 15% more leads than original goal.
- Cost per lead was 37% less than that of TV.
- Leads converted to sale were 38% higher than original goal.
One of the most successful and well-known List Management firms worked with TKLi to improve their email deliverability rate, and create a more comprehensive service offering for their Interactive Department.
Business Challenge
Statlistics was experiencing a consistent and gradual decrease in email campaign response, and the ASP platform they were using to manage campaign deployment was consuming valuable Account Management time. Additionally, with their focus on list management services, Statlistics did not possess the internal resources to provide creative development and technology services that are complementary to email list rental.
TKLi Solution
- Develop a custom deployment procedure to outsource campaign execution and management to TKLi employees.
- Utilize TKLi proprietary technology for list import, cleansing, bounce management, hosting, tracking, SPAM scoring, and opt-out management.
- Develop a branded e-creative service offering for Statlistics to resell, which includes copy and graphic development, HTML enhancement, lead page design, micro site development, SPAM scoring, opt-out hosting and online survey capabilities.
- Develop micro site and related marketing materials for Statlistics to market the e-creative services.
Results
- Account Managers freed up 47% more time to devote to sales and revenue generating activities.
- Obtained an immediate 42% increase in email campaign response, resulting in more repeat orders.
- Quickly and easily adopted an additional revenue stream with no expenditures or resource consumption.
A respected leader in providing current, relevant and accurate market research across several industries, partners with TKLi for online survey deployment and fulfillment.
Business Challenge
A recent study required IDC to reach and obtain comprehensive feedback from 2,000 users of smart phone (combination PDA/cell phone) technologies. The data needed to be equally distributed across 4 different OS platforms, and be completed within one week of being put in the field.
TKLi Solution
- Compile a large and varied opt-in body of smart phone users representing genders, consumers and business users, all age ranges, educational levels and geographic locations.
- Write and develop actionable copy.
- Create and manage an incentive program for survey participants.
- Work with Kinesis Survey Technologies to program, test and field a 456 data point survey.
Results
- Received an overage of 12% in total completed responses.
- Received 100% penetration in desired RIM OS/Blackberry segment where
only 80% was anticipated.
- Quality of data surpassed analysts expectations, and resulted in study expansion to 6 additional global markets.
A venture funded peer-to-peer DVD trading company secured TKLi’s creative department to develop online media assets that cut through the competitive DVD entertainment clutter to gain market share for their unique business model.
Business Challenge
New brand, new business model of maximizing and expanding DVD collection by trading as opposed to renting or purchase, with little adoption as concept difficult to articulate.
TKLi Solution
- Analyze the business model and help Peerflix condense messaging appropriate to reach the easily distracted and savvy online audience.
- Test market several icons, imagery, messaging and offers for both banner and email initiatives to help determine brand identity.
- Enhance logo and brand based on testing strategy, and implement across all offline marketing materials.
- Continue to test and evolve strategy to maintain current with new movie releases, expanding target audience and utilizing complementary platforms of emails, banners, newsletters, interstitials and landing pages.
Results
- Online ads consistently achieve 10-15% higher response than industry average.
- Surpassed their 100,000th trade in December 2005 solely through exposure to online ads.
- Peerflix identity quickly becoming recognizable brand.
Dice, the nations leading Information Technology Job Posting board developed a partnership with TKLi for assistance on several different levels: reaching HR Professionals, locating hard-to-find job seekers for some large clients and a dependable online conversion tracking process.
Business Challenge
Dice did not have a reliable method in place to determine where and how their marketing efforts were successful, which led to difficulties in consistently reaching HR professionals who post the jobs and ‘hard-to-fill’ positions.
TKLi Solution
- TKLi developed a custom conversion tracking program to comprehensively track results from inquiry to sale for Dice’s online advertising activities across multiple vendors.
- TKLi then developed a test matrix of various email creative to optimize response from the 130,000 members in our HR database.
- TKLi aggregates custom opt-in databases of niche job seeker segments for special client use.
Results
- Increased job postings by 30% from previous year.
- Identified vendors yielding best ROI to maximize dollars invested.
- Decreased acquisition cost of new hirers by $50.
